Moot Corp's Guide To Creating Funable Business Plans
 
Module 1 Module 2 Module 3 Module 4 Module 5
   
 
Module 4: Financials
Make your financials both attractive and credible

The financial section of a business plan is as important as it is difficult to present clearly and convincingly. Learn how to make your financial projections ambitious enough to attract investors, but also conservative enough to be plausible.
 
presenting financial projections  
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The financial section of the business plan is both critically important and difficult to present convincingly, interestingly, and clearly.
   
The entrepreneur must strive for revenue and income projections that are both credible and attractive to investors.
   
   
 
placement of financials  
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A financial overview goes in the executive summary, a condensed income statement goes in the body of the plan and detailed financial statements go in the appendix.
   
 
aim high, but not too high  
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Financials should be ambitious enough to attract investors, and conservative enough to be creditable.
   
 
Take Away Points
   
   
Show financial potential of the venture.
   
Financials must be attractive.
   
Financials must be credible.
   
   
 
 
 
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