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The Executive Summary is simply the most important part of your business plan. Find out how to present the whole story— from product benefits to the business model to the financials— to investors in four pages or less. |
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The opportunity should emphasize
product benefits much more than
product features and should describe
the proprietary position of the venture. |
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The Business Model: What does the
venture sell? |
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The Market: How large is the market and what is the likely market share that the new venture will get? |
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The Management Team: Investors want a strong match between the skills of the team and the needs of the venture. |
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Financial Section: The financial section
needs to show the venture's revenue
and income potential over the next
five years. |
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Start with the opportunity. |
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Tell the whole story, concisely. |
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Give the investor reasons to want to be involved. |
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