MOOT CORP
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 The Superbowl of World Business Plan Competition .  
November 2003 
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Dear Ann,

We welcome you to the inaugural issue of our new monthly newsletter. Rather than communicating with you periodically, we will now send you news on a regular basis. We have developed this newsletter to keep sponsors, MBAs, faculty, alumni, and the business community informed about news and issues related to the MOOT CORP Competition, the original and most lucrative MBA business plan competition in the world.

We look forward to a stimulating and productive round of upcoming competitions and offer our sincere thanks to all of you, whose vision and support will help us realize the promise of this exciting program. -- -- Warm regards, Gary M. Cadenhead, Ph.D.

In this Issue
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  • Texas MOOT CORP MBAs Benefit from Sage Advice
  • Inc. Magazine Profiles MOOT CORP Business Plan Competition
  • 2003 MOOT CORP Global Competition Winner - KidSmart
  • 2002 MOOT CORP Global Competition Winner - Private Concepts

  • Inc. Magazine Profiles MOOT CORP Business Plan Competition
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    College competitions have changed dramatically over the last few years. Long gone are the days of picking between debate or phone-booth-stuffing for a little campus competition. And intercollegiate athletics seem mild in comparison to today's business-plan competitions, where contestants are all about swaying judges and launching companies and careers.

    These high-stakes productions for cash prizes are becoming increasingly popular in an economy where jobs for new graduates are scarce. Entrepreneurship has become a huge draw on college campuses. Students dream of creating their own jobs and developing viable businesses. And what better way to get started than to follow the advice of experts and prepare a winning business plan?

    Patrick J. Sauer encapsulates the MOOT CORP Competition in his article "How to Win Big and Get Ahead Fast" published in the September issue of Inc. magazine.

    To Read the Article, Click Here »

    2003 MOOT CORP Global Competition Winner - KidSmart
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    Matthew Ferris, Bruce Black, Doug Ghertner and Kerry Moher, all graduates from the University of Georgia's Terry College of Business 11-month MBA program, won the $100,000 prize in the MOOT CORP Global Competition in Austin earlier this year. Their business plan for manufacturing and marketing the KidSmart Vocal Smoke Detector, a patented combination smoke detector-digital voice recorder, made a decisive impact on the judges as an important offering in the marketplace. With their unique product, rock-solid plan and well-rehearsed sales pitch, the Terry College entrepreneurs beat 29 other teams from among the world's top business schools.

    KidSmart solves a problem only recently recognized by fire safety experts and researchers. Children experience deeper R.E.M. sleep patterns than adults and often are not awakened by the piercing alarms of conventional smoke detectors. They are awakened consistently, however, by the sound of a parent's voice calling their name. The KidSmart Vocal Smoke Detectors, each with a non-removable, 10-year lithium battery, allow parents to record a set of escape instructions customized to a child's home. KidSmart will launch its product in the American market in February.

    To visit the KidSmart Web site, click here. »

    2002 MOOT CORP Global Competition Winner - Private Concepts
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    A revolutionary, patent-pending device that its inventor says will replace the pap smear as a cervical cancer test for women is a step closer to market after claiming the grand prize at the 19th annual international MOOT CORP® Competition in 2002. Beginning in a few days some 300 women will be tested for cancer at The University of Texas Medical Branch in Galveston. Each woman will receive both the traditional pap smear and Private Concepts' Pevlon. The results will determine the sample size for the FDA trials in 2004.

    The 2002 MOOT CORP winner, Private Concepts Inc., is a team of MBAs from The University of Texas at Austin McCombs School of Business. They beat out 29 teams from the London Business School, Carnegie Mellon and top MBA programs around the world to claim the $100,000 prize. It marked the fourth time in the competition's 19-year history that a University of Texas at Austin team has won.

    Private Concept's device, invented by Dr. Patrick Peveto, allows women to comfortably and conveniently self-administer the exam at home. The team anticipates that the simple, inexpensive Pevlon Home Cervical Cancer Screen will decrease the need for doctor's office pap smears and increase the number of woman who test for this deadly disease on a regular basis. The exam is slated as the first in a series of home health care products that Private Concepts expects to bring to market.

    There is no cure for cervical cancer, which each year kills 5,000 women nationally and 200,000 worldwide. Women diagnosed with cervical cancer have a one in three chance of survival when the cancer is detected early. A yearly cervical exam for at risk women is imperative.

    Texas MOOT CORP MBAs Benefit from Sage Advice
    In its 21st year, the MOOT CORP Competition continues to be a prestigious launch pad for new commercial ventures. This year the Ron Kessler Group, an executive leadership coaching and consulting company, has become the entrepreneur grooming partner for MOOT CORP's Texas competition, slated for January and February in Austin. The Ron Kessler Group's "Wisdom Cluster" is cleverly leveraging the experience and expertise of Austin's community leaders by providing focus, directional preparation and sage suggestions to eighteen University of Texas MOOT CORP MBA teams preparing for the Texas competition.

    "The one-to-one mentoring sessions that the Ron Kessler Group provides are essential to these young entrepreneurs," said Dr. Gary Cadenhead, director of the MOOT CORP Program. "It allows us to focus on each team's particular needs. Entrepreneurs cannot thrive on vague generalities. What they need, and what the Ron Kessler Group provides, is business experience designed to help them win in the marketplace."

    The community leaders that participated in the Wisdom Clusters in October are: Sada Cumber, SozoTek - Bob Kline, Consultant - Mark Murdock, Attorney - Betty Otter-Nickerson, GalleryWatch - Chip Rainey, Locke Liddell & Sapp - Carolyn Stark, Austin Technology Council - Stu Penny, Gunpai Corporation - Marlene Smitherman, Critical Connection, Inc. - Glenn West, Hoak Breedlove Wesneski & Co. - Earl Maxwell, Maxwell Locke & Ritter - Jerry Keys, Winstead Sechrest & Minick - Jerry Marlar, Organizational Development Facilitator - Dick Moeller, Verity Ventures - Dick Waterfield, Texas Stakeholders - Sterling Lands, Greater Calvary Baptist Church - Dan Schmisseur, Remoir, Inc. - Mark Wiggins, Winchester Management Company - Dan Matheson, Munsch Hardt Kopf & Harr - Neil Iscoe, Office of Technology Commercialization, University of Texas - Ron Kessler, Ron Kessler Group

    To learn more about the Ron Kessler Group, click here.

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